Category : MediaBeacon

Ten DAMs from the InDesign Out

Ten DAMs from the InDesign Out

Seven years ago, Silicon Publishing stumbled into an opportunity to connect Adobe InDesign to remote assets in a very powerful and efficient way. Through the work of our developers, several of whom were part of the original team that built InDesign, we were able to make a very direct connection from InDesign to remote assets via URLs. InDesign DAM Connectivity has become a significant part of our work.

Silicon Connector

While other approaches rely on technologies such as WebDAV, which is known for latency and headaches, our direct approach has proven itself to be far more efficient, and is now the way that most leading DAMs handle such connectivity. We have over 20 DAM partnerships so far, with more on the way.

This post talks about 10 of the Connectors we’ve built, specifically those with partners who also have booths at the upcoming DAM NY 2017 conference. They are in chronological order, and nothing here is intended to say that one is better than another, but simply to talk about the unique characteristics of each as we’ve seen them in the context of connectivity from the Creative Cloud applications.

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Silicon Connector Overview

Silicon Connector Overview

It started with a naive InDesign user

Silicon Connector first saw the light of day in 2010, when we at Silicon Publishing were building a large-scale online editing solution for a major client. Our solution was based on Adobe InDesign and Adobe InDesign Server, which were brand-new to this tech-savvy and ambitious organization we were working with. Although the client instantly understood the superiority of InDesign for page rendition and output quality, they looked at InDesign with very fresh eyes and came up with a big feature request.

“These links are barbaric!” said their brilliant technology lead. “They go to the file system, not to URLs as a real link should in this day and age.”

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MediaBeacon Publishing

Four DAMs from the InDesign Out

Silicon Publishing has built InDesign Server Solutions the past 15 years for the largest organizations in the world: from Web to Print applications for the likes of Amazon, Hallmark and Shutterfly to Database Publishing applications for companies including Disney, Nike, and Royal Caribbean. In this context we have seen well over 30 “Digital Asset Management” (DAM) systems from third parties providers such as MediaBeacon, Widen and Adobe, as well as a number of home-built concoctions, some of which have actually been quite powerful.

We are not DAM-centric: we focus on InDesign Server automation and in most cases we integrate this with whatever asset management the client has running. Only quite rarely do we encounter clients at the point they are contemplating a new DAM. So we have made pretty much every popular DAM out there work, at least to the point of serving assets to our publishing applications.

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